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Our Story:
At the heart of our outdoor clothing brand beats a collective love for nature's wonders, shared by outdoor enthusiasts everywhere. We're not just about gear; we're about capturing the essence of what draws us all to the outdoors: that exhilarating feeling of freedom and connection.
Our journeys from skepticism to sheer passion for the great outdoors mirror the transformations many of us experience. They begin with chance encounters with "Shinrin-yoku," the Japanese art of forest bathing, and blossom with every snow-laden tent pitch and sunrise over the Adirondack peaks. In those moments, amidst nature's rugged beauty, we find not just tranquility but a sense of belonging, a shared energy that pulses through every outdoor enthusiast's soul.
Through years of trial and triumph, we've learned what it means to truly thrive in the elements.
COLLABORATION, NOT COMPETITION: Working together to save our planet.
Our Why:
Our brand is the culmination of years spent immersed in the backcountry, where every trail and peak has been a classroom and every piece of gear a lesson. Through these experiences, we've come to realize the power of giving back to the world that has given us so much. Having tested a multitude of gear and clothing brands, we've discerned what works and what falls short. It's from this wealth of firsthand knowledge that we've embarked on a mission to create something truly meaningful.
Our aim is simple: to fill the gaps we've discovered along our own journeys with innovative solutions that meet the needs of fellow outdoor enthusiasts.But our vision extends beyond just crafting gear. It's about embodying the spirit of exploration and stewardship, weaving together our collective knowledge and passion to empower others to embark on transformative journeys of their own. Our brand isn't just about products; it's about a commitment to the wild places that have shaped us and a promise to give back to the world around us.
Founders
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